A search engine optimization maintenance service plan will
ensure that your site will continue to increase in its
rankings google/yahoo and msn, attract more visitors and make more sales. It's
not enough to simply design your web site, have it
optimized for the search engines and expect it to
continually rank well. If left alone, you may soon lose the
business your web site initially generated.
What should be included in a SEO maintenance service plan ?.
1. Monitor search engine rankings
there will be many
fluctuations in your search engine rankings. This may be
due to search engines changing their ranking formulas, or
competitors trying to get ahead of you. More sites are
added to the web each day so you need to monitor your
search engine rankings to be competitive. I create monthly
ranking reports on where your site is currently ranked for
each of the major search engines..
Traffic Tracking:
it's essential to know where most of
your traffic is coming from so you can make adjustments to
your marketing strategies. For example if most of your
traffic is coming from one particular page, you may want to
place your best products on that page to get more sales. I
analyze your site statistics (if they are available form
your web host) to check how much traffic you are receiving,
where is it coming from and what keywords are being used to
find your site.
Keyword research
web sites are being added to the web
every day, therefore keywords that once got high rankings
may no longer work. You may have high search engine
positions for your most important keyword phrases but if
you are not receiving any traffic from those phrases, you
will need to evaluate the keywords that you have used.
Attaining a #1 ranking for keywords that no one will search
for, will not increase your traffic.
Researching new keywords is essential to maintain good
rankings. I analyze the current keywords used on your site
and research and add new ones. Once the keywords have been
chosen, the content should be updated to reflect them. This
may include subtle changes to the meta tags, page titles
and text headings; or it could involve adding additional
sections to the site, rewriting content and reorganizing
the web site's structure. It all depends on the specific
requirements of the site and market.
Competitive analysis
an integral part of search engine
optimization is determining what keywords your competitors
are using. I analyze where your competitors are currently
ranked for the same keywords you are using for your web
pages. I also check how many competitors you have for each
of the major search engines. If there are too many
competitors for a particular keyword it may be better to
use less competitive keywords for your web pages or use
them in conjunction with the most popular ones.
I will also analyze the link popularity of your competitors
to determine how many incoming links they have and what the
quality of those links are. You should not link to
unrelated sites and ideally link to sites that already
attract a lot of traffic.
Doorway
Pages Generator:
Your TOP-RANKING pages automatically generated with an
easy click of the mouse. Indian Search engine optimization (SEO)
Keywords
Generator:
Scans
your html documents, suggesting the more relevancy
keywords to add to your meta tags.
Synonyms
Generator:
Generates keywords/synonyms and put them on your meta
tags.
Automatic
Optimization
Optimize
your existing HTML documents, so they achieve a
TOP-RANKING.
HTML
Preview
Lets you
look at your opened document how it will appear online.
Automatic
Submission To Search Engines
Submit your
HTML pages enhanced by engenius to 19 search engines in 30
seconds. History report
included.
Positioning
Checker
Monitorize your
search engine positioning with an easy click of the mouse.
Top
Search Engines Support
Optimizes
your HTML pages for submission and TOP-RANKING at
AltaVista, Excite, HotBot, Infoseek,
Lycos, MSN, Northern Light, WebCrawler. Below is a list of services we recommend you seriously consider using to further promote your website to ALL major Search Engines and Directories including Yahoo, Google, Lycos, HotBot, AOL, MSN, Netscape and Open Directory Project.
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